Determinants of fresh fish purchasing behavior among Malaysian consumers.
The study investigates demographic and attitudinal characteristics that can affect the purchase decisions of marine fish among Malaysian consumers. A survey was conducted on Kuala Lumpur households using structured questionnaires. Seven hundred respondents were randomly interviewed with regard to th...
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| 格式: | 文件 |
| 语言: | English English |
| 出版: |
Maxwell Scientific Organization
2011
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| 在线阅读: | http://psasir.upm.edu.my/id/eprint/23404/1/Determinants%20of%20fresh%20fish%20purchasing%20behavior%20among%20Malaysian%20consumers.pdf |
| _version_ | 1825925349782847488 |
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| author | Ahmed, Abdullahi Farah Mohamed, Zainal Abidin Ismail, Mohd Mansor |
| author_facet | Ahmed, Abdullahi Farah Mohamed, Zainal Abidin Ismail, Mohd Mansor |
| author_sort | Ahmed, Abdullahi Farah |
| collection | UPM |
| description | The study investigates demographic and attitudinal characteristics that can affect the purchase decisions of marine fish among Malaysian consumers. A survey was conducted on Kuala Lumpur households using structured questionnaires. Seven hundred respondents were randomly interviewed with regard to their buying behaviour pattern, attitude and perception on fresh marine fish consumption. The data were analyzed using a logit binary model. It was found that the size and income of the households, gender, taste and the nutritional value of fresh fish significantly influenced the purchasing behavior of the respondents. The Malaysian seafood sector may find this study useful to encourage further consumer-based studies for promoting the growth of the domestic fresh marine fish and seafood market in general. |
| first_indexed | 2024-03-06T07:56:47Z |
| format | Article |
| id | upm.eprints-23404 |
| institution | Universiti Putra Malaysia |
| language | English English |
| last_indexed | 2024-03-06T07:56:47Z |
| publishDate | 2011 |
| publisher | Maxwell Scientific Organization |
| record_format | dspace |
| spelling | upm.eprints-234042015-10-08T01:50:55Z http://psasir.upm.edu.my/id/eprint/23404/ Determinants of fresh fish purchasing behavior among Malaysian consumers. Ahmed, Abdullahi Farah Mohamed, Zainal Abidin Ismail, Mohd Mansor The study investigates demographic and attitudinal characteristics that can affect the purchase decisions of marine fish among Malaysian consumers. A survey was conducted on Kuala Lumpur households using structured questionnaires. Seven hundred respondents were randomly interviewed with regard to their buying behaviour pattern, attitude and perception on fresh marine fish consumption. The data were analyzed using a logit binary model. It was found that the size and income of the households, gender, taste and the nutritional value of fresh fish significantly influenced the purchasing behavior of the respondents. The Malaysian seafood sector may find this study useful to encourage further consumer-based studies for promoting the growth of the domestic fresh marine fish and seafood market in general. Maxwell Scientific Organization 2011 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/23404/1/Determinants%20of%20fresh%20fish%20purchasing%20behavior%20among%20Malaysian%20consumers.pdf Ahmed, Abdullahi Farah and Mohamed, Zainal Abidin and Ismail, Mohd Mansor (2011) Determinants of fresh fish purchasing behavior among Malaysian consumers. Current Research Journal of Social Sciences, 3 (2). pp. 126-131. ISSN 2041-3238; ESSN: 2041-3246 http://maxwellsci.com/jp/issue.php?jid=CRJSS&no=104 English |
| spellingShingle | Ahmed, Abdullahi Farah Mohamed, Zainal Abidin Ismail, Mohd Mansor Determinants of fresh fish purchasing behavior among Malaysian consumers. |
| title | Determinants of fresh fish purchasing behavior among Malaysian consumers. |
| title_full | Determinants of fresh fish purchasing behavior among Malaysian consumers. |
| title_fullStr | Determinants of fresh fish purchasing behavior among Malaysian consumers. |
| title_full_unstemmed | Determinants of fresh fish purchasing behavior among Malaysian consumers. |
| title_short | Determinants of fresh fish purchasing behavior among Malaysian consumers. |
| title_sort | determinants of fresh fish purchasing behavior among malaysian consumers |
| url | http://psasir.upm.edu.my/id/eprint/23404/1/Determinants%20of%20fresh%20fish%20purchasing%20behavior%20among%20Malaysian%20consumers.pdf |
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