Development of farmers' perception scale on agro tourism in Cameron Highlands, Malaysia

The purpose of this paper is to develop a scale to determine the farmers’ perception on agro tourism business. This paper presents the findings and development of key factors determining farmers’ perception on the agro tourism industry in Cameron Highlands, Malaysia. Attributes from previous researc...

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Bibliographic Details
Main Authors: Kunasekaran, Puvaneswaran, Ramachandran, Sridar, Yacob, Mohd Rusli, Shuib, Ahmad
Format: Article
Language:English
Published: IDOSI Publications 2011
Online Access:http://psasir.upm.edu.my/id/eprint/23580/1/Development%20of%20farmers%27%20perception%20scale%20on%20agro%20tourism%20in%20Cameron%20Highlands%2C%20Malaysia.pdf