Demographic and attitudinal variables associated with consumers' intention to purchase green produced foods in Malaysia.
The green concept and green foods are developing and are still at their infancy stage in Malaysia. Therefore, there is a need to examine Malaysian consumers’ attitude, perception and intention towards green food consumption. Thus, the objective of this study is to determine the extent to which selec...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/23626/1/Demographic%20and%20attitudinal%20variables%20associated%20with%20consumers.pdf |