Demographic and attitudinal variables associated with consumers' intention to purchase green produced foods in Malaysia.
The green concept and green foods are developing and are still at their infancy stage in Malaysia. Therefore, there is a need to examine Malaysian consumers’ attitude, perception and intention towards green food consumption. Thus, the objective of this study is to determine the extent to which selec...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
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2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/23626/1/Demographic%20and%20attitudinal%20variables%20associated%20with%20consumers.pdf |
| _version_ | 1825925397592670208 |
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| author | Rezai, Golnaz Mohamed , ZainalAbidin Shamsudin, Mad Nasir Phuah, Kit Teng |
| author_facet | Rezai, Golnaz Mohamed , ZainalAbidin Shamsudin, Mad Nasir Phuah, Kit Teng |
| author_sort | Rezai, Golnaz |
| collection | UPM |
| description | The green concept and green foods are developing and are still at their infancy stage in Malaysia. Therefore, there is a need to examine Malaysian consumers’ attitude, perception and intention towards green food consumption. Thus, the objective of this study is to determine the extent to which selected socio-economic/demographic characteristics and attitudes influence the consumers’ intention to purchase green foods in Malaysia especially since there are emerging global issues concerned with the environment, food safety and animal welfare. A survey was conducted in Peninsular Malaysia where 1,355 respondents were interviewed using structured questionnaires to gather important information on their perception and intention to purchase green food in Malaysia. A binary logistic model was used to obtain the coefficients applied to the calculations of the marginal effects and probabilities. The results indicate that educational level, income and other factors such as food safety and environmental friendliness significantly influence Malaysian consumers’ green foods purchasing intention. |
| first_indexed | 2024-03-06T07:57:26Z |
| format | Article |
| id | upm.eprints-23626 |
| institution | Universiti Putra Malaysia |
| language | English English |
| last_indexed | 2024-03-06T07:57:26Z |
| publishDate | 2011 |
| record_format | dspace |
| spelling | upm.eprints-236262015-10-30T07:04:38Z http://psasir.upm.edu.my/id/eprint/23626/ Demographic and attitudinal variables associated with consumers' intention to purchase green produced foods in Malaysia. Rezai, Golnaz Mohamed , ZainalAbidin Shamsudin, Mad Nasir Phuah, Kit Teng The green concept and green foods are developing and are still at their infancy stage in Malaysia. Therefore, there is a need to examine Malaysian consumers’ attitude, perception and intention towards green food consumption. Thus, the objective of this study is to determine the extent to which selected socio-economic/demographic characteristics and attitudes influence the consumers’ intention to purchase green foods in Malaysia especially since there are emerging global issues concerned with the environment, food safety and animal welfare. A survey was conducted in Peninsular Malaysia where 1,355 respondents were interviewed using structured questionnaires to gather important information on their perception and intention to purchase green food in Malaysia. A binary logistic model was used to obtain the coefficients applied to the calculations of the marginal effects and probabilities. The results indicate that educational level, income and other factors such as food safety and environmental friendliness significantly influence Malaysian consumers’ green foods purchasing intention. 2011-10 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/23626/1/Demographic%20and%20attitudinal%20variables%20associated%20with%20consumers.pdf Rezai, Golnaz and Mohamed , ZainalAbidin and Shamsudin, Mad Nasir and Phuah, Kit Teng (2011) Demographic and attitudinal variables associated with consumers' intention to purchase green produced foods in Malaysia. International Journal of Innovation, Management and Technology, 2 (5). pp. 401-406. ISSN 2010-0248 10.7763/IJIMT.2011.V2.166 English |
| spellingShingle | Rezai, Golnaz Mohamed , ZainalAbidin Shamsudin, Mad Nasir Phuah, Kit Teng Demographic and attitudinal variables associated with consumers' intention to purchase green produced foods in Malaysia. |
| title | Demographic and attitudinal variables associated with consumers' intention to purchase green produced foods in Malaysia. |
| title_full | Demographic and attitudinal variables associated with consumers' intention to purchase green produced foods in Malaysia. |
| title_fullStr | Demographic and attitudinal variables associated with consumers' intention to purchase green produced foods in Malaysia. |
| title_full_unstemmed | Demographic and attitudinal variables associated with consumers' intention to purchase green produced foods in Malaysia. |
| title_short | Demographic and attitudinal variables associated with consumers' intention to purchase green produced foods in Malaysia. |
| title_sort | demographic and attitudinal variables associated with consumers intention to purchase green produced foods in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/23626/1/Demographic%20and%20attitudinal%20variables%20associated%20with%20consumers.pdf |
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