Normative dimensions' preferences towards intention to purchase green food product
Normative dimensions constitute one of the important elements in the Theory of Reasoned Action (TORA) model. However, the changes of lifestyle over period and different societies have spurred the TORA model constitution and also to vary interpretation of the model itself towards intention to purchas...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IDOSI Publications
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/23705/1/Normative%20dimensions%27%20preferences%20towards%20intention%20to%20purchase%20green%20food%20product.pdf |