Profiles of ecotourists' at Mulu National Park based on market segmentation characteristics.
Ecotourism is considered the fastest growing market in the tourism industry. Ecotourism is becoming an option for generating more income from the tourism sector particularly for developing countries especially Malaysia. One of the key elements to achieve a viable ecotourism is by tapping the marketi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/24265/1/Profiles%20of%20ecotourists.pdf |