Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.
This paper discusses the prevalence of the friendly -Malay notion that is based on Norton’s communicator style measurement (CSM) and seeks to contest the constructs used to measure friendly style from the Malay cultural perspectives. The data were collected in a field experiment where 21 pairs of t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
SEGi University College
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/24332/1/Are%20the%20Malays%20really%20friendly.pdf |