Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.
This paper discusses the prevalence of the friendly -Malay notion that is based on Norton’s communicator style measurement (CSM) and seeks to contest the constructs used to measure friendly style from the Malay cultural perspectives. The data were collected in a field experiment where 21 pairs of t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
SEGi University College
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/24332/1/Are%20the%20Malays%20really%20friendly.pdf |
| _version_ | 1825925550427865088 |
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| author | Ibrahim, Faisal Ahmad, Abd Mua'ti @ Zamri Tamam, Ezhar Bolong, Jusang |
| author_facet | Ibrahim, Faisal Ahmad, Abd Mua'ti @ Zamri Tamam, Ezhar Bolong, Jusang |
| author_sort | Ibrahim, Faisal |
| collection | UPM |
| description | This paper discusses the prevalence of the friendly
-Malay notion that is based on Norton’s communicator style measurement (CSM) and seeks to contest the constructs used to measure friendly style from the Malay cultural perspectives. The data were collected in a field experiment where 21 pairs of the Malay-Chinese participants were individually asked to fill out a set of five 40-item questionnaire. The descriptive statistics and Pears on-Moment correlation test were used and the bases for contesting Norton’s construct of a friendly style are discussed. |
| first_indexed | 2024-03-06T07:59:33Z |
| format | Article |
| id | upm.eprints-24332 |
| institution | Universiti Putra Malaysia |
| language | English English |
| last_indexed | 2024-03-06T07:59:33Z |
| publishDate | 2011 |
| publisher | SEGi University College |
| record_format | dspace |
| spelling | upm.eprints-243322015-09-23T00:34:19Z http://psasir.upm.edu.my/id/eprint/24332/ Are the Malays really friendly? Contesting Norton's construct of a friendly communicator. Ibrahim, Faisal Ahmad, Abd Mua'ti @ Zamri Tamam, Ezhar Bolong, Jusang This paper discusses the prevalence of the friendly -Malay notion that is based on Norton’s communicator style measurement (CSM) and seeks to contest the constructs used to measure friendly style from the Malay cultural perspectives. The data were collected in a field experiment where 21 pairs of the Malay-Chinese participants were individually asked to fill out a set of five 40-item questionnaire. The descriptive statistics and Pears on-Moment correlation test were used and the bases for contesting Norton’s construct of a friendly style are discussed. SEGi University College 2011-07 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/24332/1/Are%20the%20Malays%20really%20friendly.pdf Ibrahim, Faisal and Ahmad, Abd Mua'ti @ Zamri and Tamam, Ezhar and Bolong, Jusang (2011) Are the Malays really friendly? Contesting Norton's construct of a friendly communicator. SEGi Review, 4 (1). pp. 109-117. ISSN 1985-5672 http://www.segi.edu.my/ English |
| spellingShingle | Ibrahim, Faisal Ahmad, Abd Mua'ti @ Zamri Tamam, Ezhar Bolong, Jusang Are the Malays really friendly? Contesting Norton's construct of a friendly communicator. |
| title | Are the Malays really friendly? Contesting Norton's construct of a friendly communicator. |
| title_full | Are the Malays really friendly? Contesting Norton's construct of a friendly communicator. |
| title_fullStr | Are the Malays really friendly? Contesting Norton's construct of a friendly communicator. |
| title_full_unstemmed | Are the Malays really friendly? Contesting Norton's construct of a friendly communicator. |
| title_short | Are the Malays really friendly? Contesting Norton's construct of a friendly communicator. |
| title_sort | are the malays really friendly contesting norton s construct of a friendly communicator |
| url | http://psasir.upm.edu.my/id/eprint/24332/1/Are%20the%20Malays%20really%20friendly.pdf |
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