Consumers' demand and willingness to pay for fruits attributes in Malaysia: a conjoint analysis approach

Consumers' demand and willingness to pay for fruits attributes in Malaysia: a conjoint analysis approach

Bibliographic Details
Main Authors: Abdul Hadi, Ahmad Hanis Izani, Shamsudin, Mad Nasir, Radam, Alias, Selamat, Jinap
Other Authors: Mohamed Arshad, Fatimah
Format: Book Section
Published: Universiti Putra Malaysia Press 2012

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