Price sensitivity-consumer satisfaction relationship towards electrical appliances.
Consumer satisfaction has been long recognized in marketing thought and practice as a central concept as well as important goal of all business activities. While price sensitivity, has been observed as an important element affecting diffusion of products and services which irrefutable, proved to cor...
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/27340/1/ID%2027340.pdf |