Predicting consumer attitude to use on-line shopping: context of Malaysia
Nowadays, the Internet has become an essential part of our lives. It has entered all sectors of our daily activities: business, communication, Shopping, and personal life. This study, based on the diffusion of innovations (DOI) theory investigates factors that influence adoption and usage of e-shopp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Marsland Press
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28188/1/Predicting%20consumer%20attitude%20to%20use%20on.pdf |