Internet technology, Crm and customer loyalty: customer retention and satisfaction perspective
The purpose of this study is to investigate the effect of internet technology on customer loyalty. Besides, further discussion of the relationships among internet technology, customer satisfaction, customer retention and loyalty are presented. This study has also given more insight into the applicat...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IDOSI Publications
2013
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/28189/1/Internet%20technology.pdf |