Internet technology, Crm and customer loyalty: customer retention and satisfaction perspective

The purpose of this study is to investigate the effect of internet technology on customer loyalty. Besides, further discussion of the relationships among internet technology, customer satisfaction, customer retention and loyalty are presented. This study has also given more insight into the applicat...

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Autors principals: Nikhashemi, Seyed Rajab, Paim, Laily, Haque, Ahasanul, Khatibi, Ali, Tarofder, Arun Kumar
Format: Article
Idioma:English
Publicat: IDOSI Publications 2013
Accés en línia:http://psasir.upm.edu.my/id/eprint/28189/1/Internet%20technology.pdf