Internet technology, Crm and customer loyalty: customer retention and satisfaction perspective

The purpose of this study is to investigate the effect of internet technology on customer loyalty. Besides, further discussion of the relationships among internet technology, customer satisfaction, customer retention and loyalty are presented. This study has also given more insight into the applicat...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron: Nikhashemi, Seyed Rajab, Paim, Laily, Haque, Ahasanul, Khatibi, Ali, Tarofder, Arun Kumar
Fformat: Erthygl
Iaith:English
Cyhoeddwyd: IDOSI Publications 2013
Mynediad Ar-lein:http://psasir.upm.edu.my/id/eprint/28189/1/Internet%20technology.pdf