Internet technology, Crm and customer loyalty: customer retention and satisfaction perspective

The purpose of this study is to investigate the effect of internet technology on customer loyalty. Besides, further discussion of the relationships among internet technology, customer satisfaction, customer retention and loyalty are presented. This study has also given more insight into the applicat...

Полное описание

Библиографические подробности
Главные авторы: Nikhashemi, Seyed Rajab, Paim, Laily, Haque, Ahasanul, Khatibi, Ali, Tarofder, Arun Kumar
Формат: Статья
Язык:English
Опубликовано: IDOSI Publications 2013
Online-ссылка:http://psasir.upm.edu.my/id/eprint/28189/1/Internet%20technology.pdf