The role of halal awareness, halal certification, and marketing components in determining halal purchase intention among non-Muslims in Malaysia: a structural equation modeling approach
Although the important role of halal awareness, halal certification, and marketing-related components in determining purchase intention has been recognized in the marketing literature, empirical examination of this issue is limited. In order to fill this knowledge gap, this study aimed to determine...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28268/1/The%20role%20of%20halal%20awareness.pdf |