Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city
There are two common methods for measuring 'Willingness to Pay' (WTP) in estimating the value of living heritage, namely the reveal preference (RP) and the stated preference (SP) method. However this paper aims to use another method called choice experiment (CE) method in said measurement....
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Melaka Museums Corporation and Faculty of Law, Universiti Kebangsaan Malaysia
2013
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Online Access: | http://psasir.upm.edu.my/id/eprint/28288/1/Choice%20experiment%20%28CE%29%20in%20estimating%20the%20value%20of%20living%20heritage%20conservation%20in%20Melaka%20city.pdf |