Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city
There are two common methods for measuring 'Willingness to Pay' (WTP) in estimating the value of living heritage, namely the reveal preference (RP) and the stated preference (SP) method. However this paper aims to use another method called choice experiment (CE) method in said measurement....
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Format: | Article |
Language: | English |
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Melaka Museums Corporation and Faculty of Law, Universiti Kebangsaan Malaysia
2013
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Online Access: | http://psasir.upm.edu.my/id/eprint/28288/1/Choice%20experiment%20%28CE%29%20in%20estimating%20the%20value%20of%20living%20heritage%20conservation%20in%20Melaka%20city.pdf |
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author | Chiam, Chooi Chea Radam, Alias Abdul Rahim, Khalid Yacob, Mohd Rusli |
author_facet | Chiam, Chooi Chea Radam, Alias Abdul Rahim, Khalid Yacob, Mohd Rusli |
author_sort | Chiam, Chooi Chea |
collection | UPM |
description | There are two common methods for measuring 'Willingness to Pay' (WTP) in estimating the value of living heritage, namely the reveal preference (RP) and the stated preference (SP) method. However this paper aims to use another method called choice experiment (CE) method in said measurement. The data in this paper was collected in Melaka city as Melaka city has been listed as UNESCO World Heritage Site on 7 July 2008. This paper studies the visitors' WTP in conserving the living heritage in Melaka city using choice experiment method. Hopefully the results of this study can bring an insight to the policy-makers on the value of conserving the living heritage in Melaka city by its visitors. |
first_indexed | 2024-03-06T08:10:55Z |
format | Article |
id | upm.eprints-28288 |
institution | Universiti Putra Malaysia |
language | English |
last_indexed | 2024-03-06T08:10:55Z |
publishDate | 2013 |
publisher | Melaka Museums Corporation and Faculty of Law, Universiti Kebangsaan Malaysia |
record_format | dspace |
spelling | upm.eprints-282882015-12-09T07:45:33Z http://psasir.upm.edu.my/id/eprint/28288/ Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city Chiam, Chooi Chea Radam, Alias Abdul Rahim, Khalid Yacob, Mohd Rusli There are two common methods for measuring 'Willingness to Pay' (WTP) in estimating the value of living heritage, namely the reveal preference (RP) and the stated preference (SP) method. However this paper aims to use another method called choice experiment (CE) method in said measurement. The data in this paper was collected in Melaka city as Melaka city has been listed as UNESCO World Heritage Site on 7 July 2008. This paper studies the visitors' WTP in conserving the living heritage in Melaka city using choice experiment method. Hopefully the results of this study can bring an insight to the policy-makers on the value of conserving the living heritage in Melaka city by its visitors. Melaka Museums Corporation and Faculty of Law, Universiti Kebangsaan Malaysia 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/28288/1/Choice%20experiment%20%28CE%29%20in%20estimating%20the%20value%20of%20living%20heritage%20conservation%20in%20Melaka%20city.pdf Chiam, Chooi Chea and Radam, Alias and Abdul Rahim, Khalid and Yacob, Mohd Rusli (2013) Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city. Melaka Journal of Heritage, 3. pp. 9-30. ISSN 2231-8739 |
spellingShingle | Chiam, Chooi Chea Radam, Alias Abdul Rahim, Khalid Yacob, Mohd Rusli Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city |
title | Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city |
title_full | Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city |
title_fullStr | Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city |
title_full_unstemmed | Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city |
title_short | Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city |
title_sort | choice experiment ce in estimating the value of living heritage conservation in melaka city |
url | http://psasir.upm.edu.my/id/eprint/28288/1/Choice%20experiment%20%28CE%29%20in%20estimating%20the%20value%20of%20living%20heritage%20conservation%20in%20Melaka%20city.pdf |
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