Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city

There are two common methods for measuring 'Willingness to Pay' (WTP) in estimating the value of living heritage, namely the reveal preference (RP) and the stated preference (SP) method. However this paper aims to use another method called choice experiment (CE) method in said measurement....

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Main Authors: Chiam, Chooi Chea, Radam, Alias, Abdul Rahim, Khalid, Yacob, Mohd Rusli
Format: Article
Language:English
Published: Melaka Museums Corporation and Faculty of Law, Universiti Kebangsaan Malaysia 2013
Online Access:http://psasir.upm.edu.my/id/eprint/28288/1/Choice%20experiment%20%28CE%29%20in%20estimating%20the%20value%20of%20living%20heritage%20conservation%20in%20Melaka%20city.pdf
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author Chiam, Chooi Chea
Radam, Alias
Abdul Rahim, Khalid
Yacob, Mohd Rusli
author_facet Chiam, Chooi Chea
Radam, Alias
Abdul Rahim, Khalid
Yacob, Mohd Rusli
author_sort Chiam, Chooi Chea
collection UPM
description There are two common methods for measuring 'Willingness to Pay' (WTP) in estimating the value of living heritage, namely the reveal preference (RP) and the stated preference (SP) method. However this paper aims to use another method called choice experiment (CE) method in said measurement. The data in this paper was collected in Melaka city as Melaka city has been listed as UNESCO World Heritage Site on 7 July 2008. This paper studies the visitors' WTP in conserving the living heritage in Melaka city using choice experiment method. Hopefully the results of this study can bring an insight to the policy-makers on the value of conserving the living heritage in Melaka city by its visitors.
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spelling upm.eprints-282882015-12-09T07:45:33Z http://psasir.upm.edu.my/id/eprint/28288/ Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city Chiam, Chooi Chea Radam, Alias Abdul Rahim, Khalid Yacob, Mohd Rusli There are two common methods for measuring 'Willingness to Pay' (WTP) in estimating the value of living heritage, namely the reveal preference (RP) and the stated preference (SP) method. However this paper aims to use another method called choice experiment (CE) method in said measurement. The data in this paper was collected in Melaka city as Melaka city has been listed as UNESCO World Heritage Site on 7 July 2008. This paper studies the visitors' WTP in conserving the living heritage in Melaka city using choice experiment method. Hopefully the results of this study can bring an insight to the policy-makers on the value of conserving the living heritage in Melaka city by its visitors. Melaka Museums Corporation and Faculty of Law, Universiti Kebangsaan Malaysia 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/28288/1/Choice%20experiment%20%28CE%29%20in%20estimating%20the%20value%20of%20living%20heritage%20conservation%20in%20Melaka%20city.pdf Chiam, Chooi Chea and Radam, Alias and Abdul Rahim, Khalid and Yacob, Mohd Rusli (2013) Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city. Melaka Journal of Heritage, 3. pp. 9-30. ISSN 2231-8739
spellingShingle Chiam, Chooi Chea
Radam, Alias
Abdul Rahim, Khalid
Yacob, Mohd Rusli
Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city
title Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city
title_full Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city
title_fullStr Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city
title_full_unstemmed Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city
title_short Choice experiment (CE) in estimating the value of living heritage conservation in Melaka city
title_sort choice experiment ce in estimating the value of living heritage conservation in melaka city
url http://psasir.upm.edu.my/id/eprint/28288/1/Choice%20experiment%20%28CE%29%20in%20estimating%20the%20value%20of%20living%20heritage%20conservation%20in%20Melaka%20city.pdf
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