Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia
Purpose: The purpose of this paper is to develop measures of Asian corporate social responsibility (CSR) based on David's dual process model for Malaysian government linked corporations (GLC) and publicly listed companies (PLC). Design/methodology/approach: A survey consisting was conducted and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28294/1/Institutionalizing%20corporate%20social%20responsibility.pdf |
| _version_ | 1796971301494063104 |
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| author | Abdullah, Zulhamri Abdul Aziz, Yuhanis |
| author_facet | Abdullah, Zulhamri Abdul Aziz, Yuhanis |
| author_sort | Abdullah, Zulhamri |
| collection | UPM |
| description | Purpose: The purpose of this paper is to develop measures of Asian corporate social responsibility (CSR) based on David's dual process model for Malaysian government linked corporations (GLC) and publicly listed companies (PLC). Design/methodology/approach: A survey consisting was conducted and a structural equation model was used to test the relationships among constructs. An instrument to measure CSR practices focusing on CSR relational, CSR ethical/moral, and CSR discretionary is developed to evaluate impacts on corporate reputation, culture, and legitimacy. Findings: Findings suggest CSR antecedents emerge through formalization of corporate communication management in Malaysian organizations. The structural model provides evidence that CSR initiatives impact corporate reputation directly. The study acknowledges the increase in CSR initiatives in corporate communication practices in GLCs and PLCs in the quest to gain public legitimacy and corporate governance. Originality/value: The study contributes to the corporate communication literature by linking CSR to corporate reputation and culture, and developing a CSR model that explores a critical dimension in management of corporate identity in an Asian country. |
| first_indexed | 2024-03-06T08:10:56Z |
| format | Article |
| id | upm.eprints-28294 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:10:56Z |
| publishDate | 2013 |
| publisher | Emerald Group Publishing |
| record_format | dspace |
| spelling | upm.eprints-282942015-09-14T07:46:16Z http://psasir.upm.edu.my/id/eprint/28294/ Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia Abdullah, Zulhamri Abdul Aziz, Yuhanis Purpose: The purpose of this paper is to develop measures of Asian corporate social responsibility (CSR) based on David's dual process model for Malaysian government linked corporations (GLC) and publicly listed companies (PLC). Design/methodology/approach: A survey consisting was conducted and a structural equation model was used to test the relationships among constructs. An instrument to measure CSR practices focusing on CSR relational, CSR ethical/moral, and CSR discretionary is developed to evaluate impacts on corporate reputation, culture, and legitimacy. Findings: Findings suggest CSR antecedents emerge through formalization of corporate communication management in Malaysian organizations. The structural model provides evidence that CSR initiatives impact corporate reputation directly. The study acknowledges the increase in CSR initiatives in corporate communication practices in GLCs and PLCs in the quest to gain public legitimacy and corporate governance. Originality/value: The study contributes to the corporate communication literature by linking CSR to corporate reputation and culture, and developing a CSR model that explores a critical dimension in management of corporate identity in an Asian country. Emerald Group Publishing 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/28294/1/Institutionalizing%20corporate%20social%20responsibility.pdf Abdullah, Zulhamri and Abdul Aziz, Yuhanis (2013) Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia. Social Responsibility Journal, 9 (3). pp. 344-361. ISSN 1747-1117; ESSN: 1758-857X http://www.emeraldinsight.com/doi/abs/10.1108/SRJ-05-2011-0110 10.1108/SRJ-05-2011-0110 |
| spellingShingle | Abdullah, Zulhamri Abdul Aziz, Yuhanis Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia |
| title | Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia |
| title_full | Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia |
| title_fullStr | Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia |
| title_full_unstemmed | Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia |
| title_short | Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia |
| title_sort | institutionalizing corporate social responsibility effects on corporate reputation culture and legitimacy in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/28294/1/Institutionalizing%20corporate%20social%20responsibility.pdf |
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