Tak Nak (Say No) anti-smoking television advertisement: is it influential enough to stop smoking?
This paper aims to look at the levels of exposure, awareness, receptivity, and assessment of the Tak Nak (Say No) anti-smoking television advertisement in Malaysia. At the same time, the study also explores possible relationships between the said factors with the intent to smoke. The study utilized...
| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
Universiti Putra Malaysia Press
2013
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| Acesso em linha: | http://psasir.upm.edu.my/id/eprint/28337/1/28337.pdf |