The value perspective to adopt mobile banking
Customer’s value perception is a subjective concept in banking services. Value perception varies among bank customers. Despite the availability of technologically advanced mobile devices, mobile banking services, which use these devices, have not been widely accepted by the customers. Thus, the obje...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28391/1/03%20Page%2057-64.pdf |