Sport spectatorship motives of Malaysian university students
The purpose of this study was to investigate Malaysian students’ sport spectatorship motives and to determine differences in motives in terms of gender and nationalities. Using Capella’s (2001) Fan Behavior Questionnaire, data was collected from 259 local and international students studying at Unive...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
VictorQuest Publications
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28966/1/Sport%20spectatorship%20motives%20of%20Malaysian%20university%20students.pdf |