Understanding sport tourists' motives and perceptions of Sabah, Malaysia as a sport tourist destination
With the focus on Mount Kinabalu as a sport tourism destination, the push and pull theory (Dann, 1981) was adopted as framework to examine the travel motivation of sport tourists visiting Sabah, Malaysia. The Leisure Motivation Scale (Beard & Ragheb, 1983) and semantic differential instrument...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Pitesti, Romania
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/29037/1/Understanding%20sport%20tourists.pdf |