The effect of possessing information about Halal logo on consumer confidence in Malaysia
Consumer confidence in Halal food and logo are shaped by numerous factors that include information on food ingredients, various Halal claims, and warnings on non-Halal products. The study attempted to construct consumer behavior of respondents through 3 approaches: after giving information, before g...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/29368/1/The%20effect%20of%20possessing%20information%20about%20Halal%20logo%20on%20consumer%20confidence%20in%20Malaysia.pdf |