The effect of possessing information about Halal logo on consumer confidence in Malaysia
Consumer confidence in Halal food and logo are shaped by numerous factors that include information on food ingredients, various Halal claims, and warnings on non-Halal products. The study attempted to construct consumer behavior of respondents through 3 approaches: after giving information, before g...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/29368/1/The%20effect%20of%20possessing%20information%20about%20Halal%20logo%20on%20consumer%20confidence%20in%20Malaysia.pdf |
| _version_ | 1796971525273812992 |
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| author | Mohamed, Zainal Abidin Shamsudin, Mad Nasir Rezai, Golnaz |
| author_facet | Mohamed, Zainal Abidin Shamsudin, Mad Nasir Rezai, Golnaz |
| author_sort | Mohamed, Zainal Abidin |
| collection | UPM |
| description | Consumer confidence in Halal food and logo are shaped by numerous factors that include information on food ingredients, various Halal claims, and warnings on non-Halal products. The study attempted to construct consumer behavior of respondents through 3 approaches: after giving information, before giving information, and without information on Halal food based on the 2006 publication by the Consumer Association of Penang. This was done in order to predict the effect of Halal information on consumers' confidence while purchasing Halal-manufactured foods from 1,560 Muslim respondents residing in Malaysia. The multinomial logit model was used to estimate the parameters and the likelihood of the level of confidence differing among the 3 groups of respondents in this study. The results indicate that consumers are sensitive to the fact that any false information may result in the loss of their confidence level and it would also affect their intended purchasing decisions. |
| first_indexed | 2024-03-06T08:14:18Z |
| format | Article |
| id | upm.eprints-29368 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:14:18Z |
| publishDate | 2013 |
| publisher | Routledge |
| record_format | dspace |
| spelling | upm.eprints-293682016-07-13T01:48:22Z http://psasir.upm.edu.my/id/eprint/29368/ The effect of possessing information about Halal logo on consumer confidence in Malaysia Mohamed, Zainal Abidin Shamsudin, Mad Nasir Rezai, Golnaz Consumer confidence in Halal food and logo are shaped by numerous factors that include information on food ingredients, various Halal claims, and warnings on non-Halal products. The study attempted to construct consumer behavior of respondents through 3 approaches: after giving information, before giving information, and without information on Halal food based on the 2006 publication by the Consumer Association of Penang. This was done in order to predict the effect of Halal information on consumers' confidence while purchasing Halal-manufactured foods from 1,560 Muslim respondents residing in Malaysia. The multinomial logit model was used to estimate the parameters and the likelihood of the level of confidence differing among the 3 groups of respondents in this study. The results indicate that consumers are sensitive to the fact that any false information may result in the loss of their confidence level and it would also affect their intended purchasing decisions. Routledge 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/29368/1/The%20effect%20of%20possessing%20information%20about%20Halal%20logo%20on%20consumer%20confidence%20in%20Malaysia.pdf Mohamed, Zainal Abidin and Shamsudin, Mad Nasir and Rezai, Golnaz (2013) The effect of possessing information about Halal logo on consumer confidence in Malaysia. Journal of International Food & Agribusiness Marketing, 25 (suppl.1). pp. 73-86. ISSN 0897-4438; ESSN: 1528-6983 http://www.tandfonline.com/doi/abs/10.1080/08974438.2013.800008 10.1080/08974438.2013.800008 |
| spellingShingle | Mohamed, Zainal Abidin Shamsudin, Mad Nasir Rezai, Golnaz The effect of possessing information about Halal logo on consumer confidence in Malaysia |
| title | The effect of possessing information about Halal logo on consumer confidence in Malaysia |
| title_full | The effect of possessing information about Halal logo on consumer confidence in Malaysia |
| title_fullStr | The effect of possessing information about Halal logo on consumer confidence in Malaysia |
| title_full_unstemmed | The effect of possessing information about Halal logo on consumer confidence in Malaysia |
| title_short | The effect of possessing information about Halal logo on consumer confidence in Malaysia |
| title_sort | effect of possessing information about halal logo on consumer confidence in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/29368/1/The%20effect%20of%20possessing%20information%20about%20Halal%20logo%20on%20consumer%20confidence%20in%20Malaysia.pdf |
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