Factors affecting fast food consumers’ intention to use menu labeling in Klang Valley, Malaysia
Menu labeling is an attempt to educate consumers about the nutrition value of the foods. The importance of using menu labeling has been highlighted in many studies in the past. Although public health programs are educating public on obesity but still this phenomenon is a serious problem in Malays...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Faculty of Food Science and Technology, Universiti Putra Malaysia
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/30487/7/Factors%20affecting%20fast%20food%20consumers.pdf |