Restaurant color's as stimuli to enhance pleasure feeling and its effect on diners' behavioral intentions in the family chain restaurants
Colors have significant impact on our daily life and play an important role in enhancing an environment as well as forming impressions.Restaurants’ servicescape color has received limited research interest in the past but it is becoming an important consideration in future servicescape design and co...
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Penerbit Universiti Teknologi MARA (UiTM) Malaysia
2013
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