Antecedents impact on brand loyalty in cosmetics industry
This study aimed to examine antecedents’ impact on brand loyalty in a highly competitive of cosmetics industry dealing with a mass majority of younger consumers. The study also addressed the relationship between perceived value and customer satisfaction on the effect of brand loyalty. Women or men p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Network for Scientific Information
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/30828/1/Antecedents%20impact%20on%20brand%20loyalty%20in%20cosmetics%20industry.pdf |