Factors influencing customer satisfaction and loyalty to internationally branded clothes

Satisfaction is important as the principle purpose of a business is to create satisfied customers that will consequently lead to higher profitability in the future. Therefore, it is crucial for marketers to focus on creating and retaining customer loyalty in a business. Besides, customer satisfactio...

Full description

Bibliographic Details
Main Authors: Wong, Foong Yee, Low, Koa Er
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2013
Online Access:http://psasir.upm.edu.my/id/eprint/30857/1/Factors%20Influencing%20Customer%20Satisfaction%20and%20Loyalty%20to.pdf