Relationship between product factors, advertising, and purchase intention of halal cosmetic
More customers are aware of Halal products, especially among Muslim customers living in multi-religious societies such as Malaysia. The trend is customers are also becoming more conscious about the permissibility (Halal) of a wide range of products ranging from food, financial and non-financial pr...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/30878/1/30878%20Relationship%20between%20Product%20Factors%2C%20Advertising.pdf |