The asymmetry of franchising, multi-level marketing and pyramid schemes
This chapter discusses how consumers who are looking to start a business usually get confused between the legal and illegal way of doing it. Franchise shares many common characteristics with multi-level marketing and pyramid schemes. This chapter discusses the nature of the three forms of doing busi...
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| Format: | Book Section |
| Language: | English |
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McGraw-Hill Education (Malaysia) Sdn. Bhd.
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/31155/1/The%20asymmetry%20of%20franchising%2C%20multi-level%20marketing%20and%20pyramid%20schemes.pdf |