The asymmetry of franchising, multi-level marketing and pyramid schemes
This chapter discusses how consumers who are looking to start a business usually get confused between the legal and illegal way of doing it. Franchise shares many common characteristics with multi-level marketing and pyramid schemes. This chapter discusses the nature of the three forms of doing busi...
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
McGraw-Hill Education (Malaysia) Sdn. Bhd.
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/31155/1/The%20asymmetry%20of%20franchising%2C%20multi-level%20marketing%20and%20pyramid%20schemes.pdf |
| _version_ | 1796971883128684544 |
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| author | Mohd Ishan, Zahira |
| author2 | Hashim, Haslinda |
| author_facet | Hashim, Haslinda Mohd Ishan, Zahira |
| author_sort | Mohd Ishan, Zahira |
| collection | UPM |
| description | This chapter discusses how consumers who are looking to start a business usually get confused between the legal and illegal way of doing it. Franchise shares many common characteristics with multi-level marketing and pyramid schemes. This chapter discusses the nature of the three forms of doing business. |
| first_indexed | 2024-03-06T08:19:44Z |
| format | Book Section |
| id | upm.eprints-31155 |
| institution | Universiti Putra Malaysia |
| language | English |
| last_indexed | 2024-03-06T08:19:44Z |
| publishDate | 2013 |
| publisher | McGraw-Hill Education (Malaysia) Sdn. Bhd. |
| record_format | dspace |
| spelling | upm.eprints-311552016-03-30T06:46:10Z http://psasir.upm.edu.my/id/eprint/31155/ The asymmetry of franchising, multi-level marketing and pyramid schemes Mohd Ishan, Zahira This chapter discusses how consumers who are looking to start a business usually get confused between the legal and illegal way of doing it. Franchise shares many common characteristics with multi-level marketing and pyramid schemes. This chapter discusses the nature of the three forms of doing business. McGraw-Hill Education (Malaysia) Sdn. Bhd. Hashim, Haslinda Salleh, Rosli 2013 Book Section PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/31155/1/The%20asymmetry%20of%20franchising%2C%20multi-level%20marketing%20and%20pyramid%20schemes.pdf Mohd Ishan, Zahira (2013) The asymmetry of franchising, multi-level marketing and pyramid schemes. In: Marketing Towards Delivering Consumer Value. McGraw-Hill Education (Malaysia) Sdn. Bhd., Shah Alam, Selangor, p. 131. ISBN 9789675771903 |
| spellingShingle | Mohd Ishan, Zahira The asymmetry of franchising, multi-level marketing and pyramid schemes |
| title | The asymmetry of franchising, multi-level marketing and pyramid schemes |
| title_full | The asymmetry of franchising, multi-level marketing and pyramid schemes |
| title_fullStr | The asymmetry of franchising, multi-level marketing and pyramid schemes |
| title_full_unstemmed | The asymmetry of franchising, multi-level marketing and pyramid schemes |
| title_short | The asymmetry of franchising, multi-level marketing and pyramid schemes |
| title_sort | asymmetry of franchising multi level marketing and pyramid schemes |
| url | http://psasir.upm.edu.my/id/eprint/31155/1/The%20asymmetry%20of%20franchising%2C%20multi-level%20marketing%20and%20pyramid%20schemes.pdf |
| work_keys_str_mv | AT mohdishanzahira theasymmetryoffranchisingmultilevelmarketingandpyramidschemes AT mohdishanzahira asymmetryoffranchisingmultilevelmarketingandpyramidschemes |