Malaysian consumers’ willingness-to-pay for functional food.
Consumers are changing their eating habits and paying more attention to food quality or food safety and are looking beyond the basic nutritional benefits as a way to improve their quality of life and for extending their life expectancy. These phenomena provide a great market opportunity for developi...
| Main Authors: | , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2012
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/31467/1/ID%2031467.pdf |