Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones
This study examined the major factors that contributed towards Acceptance and Repurchase Intention of smartphone among working executives in Malaysia. It too evaluates the direct and indirect effect of Acceptance on Repurchase Intention. In short, the main objective of this study was to examine the...
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| Format: | Thesis |
| Language: | English |
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2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/31656/1/GSM%202012%206R.pdf |