Customers perception of credit card marketing strategies and its relationship with credit card usage among Malaysians
This study aims to explore the impact of marketing strategies undertaken by the credit card providers on credit card usage. To evaluate the existing marketing strategies by the credit card providers, specific questions on customers perceptions regarding credit card product, promotional, pricing and...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/31677/1/31677.pdf |