The role of halal awareness and halal certification in influencing non-muslims’ purchase intention.
The aim of this study is to determine the relationships between halal awareness, halal certification, food quality, marketing promotion and brand with intention to purchase halal products among the non-muslim community in Malaysia. The data was collected through a self-administrated questionnaire...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/31869/1/31869.pdf |