Product development : from invention to innovation
In today's world we can see numerous product inventions around us. Starting from intangible to tangible products, all of them are derived from human inventive and creative ideas. The invention of the airplane by the Wright Brothers in 1903 is a process of inventive and creative thinking that pr...
| Main Authors: | , |
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| Format: | Book Section |
| Language: | English English |
| Published: |
Universiti Putra Malaysia Press
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/32199/1/Chapter%208.pdf |