Marketing analysis of the higher education service sector in Malaysia: consumer perspective
Like many other service organizations, higher education institutions may want to review their marketing strategies in order to complete in the increasingly competitive market. It is crucial that higher learning institutions understand the perceptions and expectations of students and translate them i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2000
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| Online Access: | http://psasir.upm.edu.my/id/eprint/3290/1/Marketing_Analysis_of_the_Higher_Education_Service_Sector_in_Malaysia.pdf |