Tourists' willingness-to-pay for George Town, Penang World Heritage Site conservation
The purpose of this research is to study the benefits of cultural tourism to the stakeholders for preserving their cultural heritage and to show how these benefits can be captured as well as utilized to justify further investments in the conservation of the George Town, Penang World Heritage Site (G...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Design & Architecture, Universiti Putra Malaysia
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/34158/1/FKRSE1_p4.pdf |