Predicting intention of mobile internet usage in Malaysia: extending the unified theory of acceptance and use of technology
The rapid advancement of innovation, and technology in mobile services, and the spread of smart devices have given greater significance to the use of mobile services for marketing researchers, consumers, and financial managers. In developing countries, such as Malaysia, mobile services play an impor...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor's Business School, Taylor's University
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/34424/1/Predicting%20intention%20of%20mobile%20internet%20usage%20in%20Malaysia%20extending%20the%20unified%20theory%20of%20acceptance%20and%20use%20of%20technology.pdf |