All in the name: the effect of elite source cues on value perception
This study investigated the effect of message source labeling (US politician versus Al-Qaeda leader) on citizens’ perception of their own values in comparison to their perception of values held by the message source. An experiment conducted on 145 participants found that citizens perceived the value...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/36358/1/All%20in%20the%20name%20the%20effect%20of%20elite%20source%20cues%20on%20value%20perception.pdf |