All in the name: the effect of elite source cues on value perception

This study investigated the effect of message source labeling (US politician versus Al-Qaeda leader) on citizens’ perception of their own values in comparison to their perception of values held by the message source. An experiment conducted on 145 participants found that citizens perceived the value...

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Main Authors: Waheed, Moniza, Baumgartner, Susanne
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2014
Online Access:http://psasir.upm.edu.my/id/eprint/36358/1/All%20in%20the%20name%20the%20effect%20of%20elite%20source%20cues%20on%20value%20perception.pdf
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author Waheed, Moniza
Baumgartner, Susanne
author_facet Waheed, Moniza
Baumgartner, Susanne
author_sort Waheed, Moniza
collection UPM
description This study investigated the effect of message source labeling (US politician versus Al-Qaeda leader) on citizens’ perception of their own values in comparison to their perception of values held by the message source. An experiment conducted on 145 participants found that citizens perceived the values of the political figure as more similar to their own when the political figure was labeled “US politician” instead of “Al-Qaeda leader”. However, when presented with a statement with no source labels, participants perceived the values of the US politician and the Al-Qaeda leader to be similar to one another.
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spelling upm.eprints-363582017-01-17T03:45:40Z http://psasir.upm.edu.my/id/eprint/36358/ All in the name: the effect of elite source cues on value perception Waheed, Moniza Baumgartner, Susanne This study investigated the effect of message source labeling (US politician versus Al-Qaeda leader) on citizens’ perception of their own values in comparison to their perception of values held by the message source. An experiment conducted on 145 participants found that citizens perceived the values of the political figure as more similar to their own when the political figure was labeled “US politician” instead of “Al-Qaeda leader”. However, when presented with a statement with no source labels, participants perceived the values of the US politician and the Al-Qaeda leader to be similar to one another. Universiti Putra Malaysia Press 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/36358/1/All%20in%20the%20name%20the%20effect%20of%20elite%20source%20cues%20on%20value%20perception.pdf Waheed, Moniza and Baumgartner, Susanne (2014) All in the name: the effect of elite source cues on value perception. Journal of Language and Communication, 1 (1). pp. 99-109. ISSN 2289-649X http://www.fbmk.upm.edu.my/sp/page/2861/jlc_bm
spellingShingle Waheed, Moniza
Baumgartner, Susanne
All in the name: the effect of elite source cues on value perception
title All in the name: the effect of elite source cues on value perception
title_full All in the name: the effect of elite source cues on value perception
title_fullStr All in the name: the effect of elite source cues on value perception
title_full_unstemmed All in the name: the effect of elite source cues on value perception
title_short All in the name: the effect of elite source cues on value perception
title_sort all in the name the effect of elite source cues on value perception
url http://psasir.upm.edu.my/id/eprint/36358/1/All%20in%20the%20name%20the%20effect%20of%20elite%20source%20cues%20on%20value%20perception.pdf
work_keys_str_mv AT waheedmoniza allinthenametheeffectofelitesourcecuesonvalueperception
AT baumgartnersusanne allinthenametheeffectofelitesourcecuesonvalueperception