All in the name: the effect of elite source cues on value perception
This study investigated the effect of message source labeling (US politician versus Al-Qaeda leader) on citizens’ perception of their own values in comparison to their perception of values held by the message source. An experiment conducted on 145 participants found that citizens perceived the value...
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Format: | Article |
Language: | English |
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Universiti Putra Malaysia Press
2014
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Online Access: | http://psasir.upm.edu.my/id/eprint/36358/1/All%20in%20the%20name%20the%20effect%20of%20elite%20source%20cues%20on%20value%20perception.pdf |
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author | Waheed, Moniza Baumgartner, Susanne |
author_facet | Waheed, Moniza Baumgartner, Susanne |
author_sort | Waheed, Moniza |
collection | UPM |
description | This study investigated the effect of message source labeling (US politician versus Al-Qaeda leader) on citizens’ perception of their own values in comparison to their perception of values held by the message source. An experiment conducted on 145 participants found that citizens perceived the values of the political figure as more similar to their own when the political figure was labeled “US politician” instead of “Al-Qaeda leader”. However, when presented with a statement with no source labels, participants perceived the values of the US politician and the Al-Qaeda leader to be similar to one another. |
first_indexed | 2024-03-06T08:35:05Z |
format | Article |
id | upm.eprints-36358 |
institution | Universiti Putra Malaysia |
language | English |
last_indexed | 2024-03-06T08:35:05Z |
publishDate | 2014 |
publisher | Universiti Putra Malaysia Press |
record_format | dspace |
spelling | upm.eprints-363582017-01-17T03:45:40Z http://psasir.upm.edu.my/id/eprint/36358/ All in the name: the effect of elite source cues on value perception Waheed, Moniza Baumgartner, Susanne This study investigated the effect of message source labeling (US politician versus Al-Qaeda leader) on citizens’ perception of their own values in comparison to their perception of values held by the message source. An experiment conducted on 145 participants found that citizens perceived the values of the political figure as more similar to their own when the political figure was labeled “US politician” instead of “Al-Qaeda leader”. However, when presented with a statement with no source labels, participants perceived the values of the US politician and the Al-Qaeda leader to be similar to one another. Universiti Putra Malaysia Press 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/36358/1/All%20in%20the%20name%20the%20effect%20of%20elite%20source%20cues%20on%20value%20perception.pdf Waheed, Moniza and Baumgartner, Susanne (2014) All in the name: the effect of elite source cues on value perception. Journal of Language and Communication, 1 (1). pp. 99-109. ISSN 2289-649X http://www.fbmk.upm.edu.my/sp/page/2861/jlc_bm |
spellingShingle | Waheed, Moniza Baumgartner, Susanne All in the name: the effect of elite source cues on value perception |
title | All in the name: the effect of elite source cues on value perception |
title_full | All in the name: the effect of elite source cues on value perception |
title_fullStr | All in the name: the effect of elite source cues on value perception |
title_full_unstemmed | All in the name: the effect of elite source cues on value perception |
title_short | All in the name: the effect of elite source cues on value perception |
title_sort | all in the name the effect of elite source cues on value perception |
url | http://psasir.upm.edu.my/id/eprint/36358/1/All%20in%20the%20name%20the%20effect%20of%20elite%20source%20cues%20on%20value%20perception.pdf |
work_keys_str_mv | AT waheedmoniza allinthenametheeffectofelitesourcecuesonvalueperception AT baumgartnersusanne allinthenametheeffectofelitesourcecuesonvalueperception |