Consumers shopping preferences for retail format choice between modern and traditional retails in Malaysia

The retail landscape in Malaysia is transforming from a traditional to a modern retail format. The large retailers are increasing their dominance over small shops in the country by offering their customers a wide stock of fresh food products. The small shops are still surviving, although with diffic...

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Bibliographic Details
Main Authors: Terano, Rika, Yahya, Rafidah, Mohamed, Zainal Abidin, Saimin, Sahbani
Format: Article
Published: Routledge 2014