Wooden household furniture: Does brand matter?
Consumers evaluate a product based on various attributes when making a purchase decision. The attributes considered and their importance varies among individuals and differs between products. This paper reports the findings from an exploratory study on the importance of brands in wooden household...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2006
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| Online Access: | http://psasir.upm.edu.my/id/eprint/3699/1/Wooden_Household_Furniture_Does_Brand_Matter.pdf |