Customer's perception towards McDonald's icon-based nutritional labels
Nowadays, nutritional labels are very important instruments in the restaurant industry as it helps customers in making informed food choices. Therefore, McDonald’s should take action to become the first in the world to make extensive nutritional information and comprehensive ingredient listings and...
| Main Authors: | , , , , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IDOSI Publications
2011
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| Online Access: | http://psasir.upm.edu.my/id/eprint/37420/1/Customer%27s%20perception%20towards%20McDonald%27s%20icon-based%20nutritional%20labels.pdf |