Endorser credibility and its influence on the attitude toward social media advertisement in Malaysia
The evolution of technology has made many companies shift their advertising strategy to a different medium. Nowadays rather than solely focusing on traditional advertising platforms, marketers have moved towards communicating messages about their products and services using online advertising platfo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society of Interdisciplinary Business Research
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/37437/1/Endorser%20credibility%20and%20its%20influence%20on%20the%20attitude%20toward%20social%20media%20advertisement%20in%20Malaysia.pdf |