Factors predicting Malaysian university students' online shopping attitude and intentions
Internet has changed the ways business is conducted and the ways producers and consumers interact. Internet is a business medium that allows the firms to generate interactive online environments that permit consumers to gather and assess information, evaluate purchase intention and directly purcha...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/38916/1/FEM%202013%203R.pdf |