Assessing sport tourists’ overall satisfaction: a study of ISTAF super series tournament
Costumer’ satisfaction has been publicized as successful sport business and marketing and improves the strategic planning of sport event performance. Using Leiper’s (1990) Tourist Attraction System Model, this paper examined satisfaction level from the perspective of 316 sport tourists comprised of...
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/39964/1/39964.pdf |