Assessment of consumers' confidence on Halal labelled manufactured food in Malaysia
Consumers' confidence in Halal labelled food is shaped by numerous factors. These include advertising, information on food ingredients and announcements, various Halal claims, and warnings on non Halal food products which carry a Halal logo. A survey was conducted among 1560 Muslim respondents...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/40363/1/09%20Pg%2033-42.pdf |