Factors influencing the choice of private medical centre among Malaysians

With better education, knowledge and income, people today are able to choose the medical services that will satisfy them the most. The purpose of this study is to examine the factors influencing consumers in choosing a Private Medical Centre. In this study, five factors were used and these included...

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Bibliographic Details
Main Authors: Kamarohim, Nor Azlina, Turmin, Siti Zaidah, Othman, Manisah
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2013
Online Access:http://psasir.upm.edu.my/id/eprint/40671/1/12%20Page%20201-212.pdf